Our Story

Wool & Kindness

It's all in the name

Our journey began with a vision to create beautifully soft, customisable knitwear. Made to order, with care for people, animals and the planet.

Woolkind was born.

Together, let's wool the world.

Laurence & Jane x

Knit's in our blood

We're both proud descendants of amazing Scottish hand knitters. The ways we knit have changed immeasurably, but the joy in creating is the same.

That's why we do it.

Read more below to find out how we do it.

Our Process

Feel seen and shine

You choose. Awesome colour clash, or subtle soft tones. What you wear should let your identity shine.

You pick, then we knit. There's no mass production with us - everything is made to order.

Our priority is quality over quantity. This is slow, thoughtful fashion.

We believe knitwear should be for life, not just a season.

Our Ambition

Psst. There’s no 'itchy feeling’ with Woolkind